A style that is ‘so-charming’
Above all, to love London means to love a codified world, where they still hold onto a particular art of living, that is marked both by humour and light-heartedness.
This ‘so-charming’ style that we love at Popus, is characterized by the subtle interplay of patterns, exuberant prints, and bright colours, which create an opulence that is at the same time offbeat and harmonious. Allow us to introduce you to our London, and let us share our influences from across the Channel with you. This pop-story is also where Popus Editions finds its origin.
Our neighbourhood is Kensington, not far from the local park. Almost all the street names end in ‘garden,’ in this area, which I find poetic in the middle of a capital city. These are small streets, and all have their own private gardens, a place to meet on sunny days, though more often than not it's not so sunny! It’s here that we take walks with our children and with our dog, we drink prosecco as we soak up the first rays of sunshine. Above all we talk. The English have shared their warm, chatty side, with us, the Europeans. We worked on the models we made in the middle of the pandemic, a time when the whole city saw itself become one big garden. We took inspiration from an astutely arranged floral mix in a deliciously old-fashioned place of freshness that filled our space with fragrance during this difficult time.